Who Made That Twitter Bird?

Today it is ubiquitous with social media – “that little blue bird” logo for Twitter.  It has a history and it’s told here in another interesting edition of The Story Behind the Brand as told by the New York Times Who Made That. Tweet Tweet! “Twitter is the bird, the bird is Twitter,” the social […]

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The Carhartt Automobile

More than just a clothing company, Carhartt played a small role in the development of the automobile industry in the United States at the turn of the 20th century.  A true pioneer in every sense of the word, Hamilton Carhartt attempted to put his own stamp on the automobile industry of Detroit.  Today, all that’s […]

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Who Made That Charcoal Briquette?

Who doesn’t like a backyard barbecue on a beautiful summer day?  Reaching for the hibachi and loading it with charcoal briquettes.  Fanning the flames until the briquettes are glowing and ready.  But who invented the charcoal briquette.  Chances are you used the one brand of briquettes found at most retail stores – Kingsford. Here is […]

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Coin Check!

A beautifully designed and built coin can elicit feelings of power and a sense of reward.  What follows is a story about the Challenge Coin as told by 99%Invisible   Look for the Challenge Coin today. 99%Invisible The United States Military is not known for being touchy-feely. There’s not much hugging or head-patting, and superiors don’t always […]

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Company Founders

What does the diesel engine and Kentucky Fried Chicken have in common – both were founded by two very strong willed individuals.  This is the story of Rudolf Diesel and Harland Sanders – two visionary founders and legends who have created unique brands in their own way. As told by Terry O’Reilly in Under the […]

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The Story Behind the Brand – WD-40

Have you ever had a rusty bolt that you just couldn’t budge.  Chances are you may have reached for that iconic blue/yellow can of WD-40 for help.  That’s right – Water Displacement #40 (WD-40) was created in 1953 by the Rocket Chemical Company. Here is the Story Behind the Brand as written in their words.  […]

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The Story Behind the Brand – BAND-AID

We’ve all had them – an unexpected annoying cut.  We’ve all reached for them – BAND-AID Bandages, those little adhesive cotton pads to help stop the bleeding. This Story Behind the Brand looks at the origin of BAND-AID Brand Bandages as told by the company.  Since 1920, BAND-AID has been helping people world wide with […]

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The Story Behind the Brand -NIKE

45 years ago a brand was born.  A brand to change all brands – NIKE.  Today Brian Grazer – Oscar and Emmy winning Producer and Best Selling Author tells The Story Behind the Brand.  We hope you enjoy this fascinating look into the life and work of a brilliant brand developer – Phil Knight. Knight […]

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The Story Behind the Brand – Brink’s

Here is a story about one of America’s most iconic brands – Brink’s.  As told by the company itself, Brink’s has a long, focused history in the security business.  Brink’s is a success story, serving as inspiration to all small businesses. Enjoy – The Story Behind the Brand. Brink’s was founded in Chicago on May […]

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